A TAOBAO.COM SISTER DIPS TOE INTO ONLINE ADVERTISING MARKET

AsiaInfo Services
06-09-2009
A Taobao.com Sister Dips Toe into Online Advertising Market

BEIJING, Jun 09, 2009 (SinoCast Daily Business Beat via COMTEX) -- Aliwangwang, a sister company to China's largest online consumer-to-consumer (C2C) marketplace Taobao.com, taps into the Chinese online advertising market after integrating other businesses, Aliwangwang announced on June 9.

Aliwangwang had been declining to release ads on its website in the past, because it considered more about user experience and was quite prudent about the business, disclosed an executive of Alisoft, a Alibaba Group company specializing in the development, marketing, and delivery of Internet-based business management software targeting small and midsize companies in China.

By now, Aliwangwang has bred a certain number of users, and it starts an attempt to publish online ads in response to a lot of clients, the executive added. It had had a user base of more than 130 million and a monthly active user base of over 70 million by the end of May, citing an official report by Alisoft.

Aliwangwang is one type of instant messaging software, designed specially for Taobao.com by Alisoft. Alibaba Group is a global e-commerce leader and the largest e-commerce company in China.

Source: www.sina.com.cn (June 09, 2009)

KEYWORD: BEIJING INDUSTRY KEYWORD: Internet & Online Services & Media SUBJECT CODE: Internet & Online Services
Instant Messaging Programs
SinoCast China Business Daily news
online advertising
ad
C2C
website
user
base
client
instant messaging software

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